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At Education Impact Advisors, we aim to optimize the impact of K12 investments in education products and services through expert strategic guidance, rigorous market analysis, and decades of personal experience.
We conduct reviews of education products and services to determine the likely impact on student learning and, when relevant, business growth potential. We custom-develop action plans to improve the customer’s return on investment, student education outcomes, and help generate fresh opportunities.
Education Impact Advisors is a full service K12 consulting firm specializing in helping you get results from your EdTech investment.
Our purpose is to empower our clients – education agencies, ed tech companies and investment firms – with strategic insights and personalized expertise to navigate the complex landscape of educational advancements, and to mitigate risk while maximizing chances of success, both in the classroom and in the marketplace.
Join Education Impact Advisors as we embark on a transformative journey to reshape the future of education through better strategic investments and well-informed policy decisions.
We uphold the highest standards of honesty and objectivity, providing stakeholders with transparent and trustworthy insights.
We are committed to making a positive impact on education by focusing on outcomes and the real-world effectiveness of educational products.
We believe in fostering partnerships with educators, product developers, and decision-makers to collectively advance the quality of education.
We embrace innovation in our methodology and technologies to continuously enhance the quality and efficiency of our evaluations.
We empower educators and other decision-makers with the knowledge to make informed decisions, enabling them to create an educational environment that unlocks the full potential of every student.
At Education Impact Advisors, our seasoned experts are dedicated to improving education outcomes, optimizing investments in products and services, and influencing well-informed policy decisions for enduring impact.
CEO and Owner
Lisa is a senior executive with over 25 years of experience in the education industry. This experience includes strategic planning, managing the senior leadership team, overseeing profit & loss reporting, developing and maintaining key customer relationships and partnerships, developing cross-industry collaborations, supporting government relations work with federal and state governments in the United States, and working with lobbyists. Lisa also has a strong background in sales.
Chief Strategy Officer and Owner
Mike has spent his career in education, starting as a classroom teacher with Teach For America and later leading a range of education programs and organizations. He has served in leadership roles for various edtech companies, including as EVP of EverFi, Co-Founder and Chief Revenue Officer of Spotlight, and VP of Business Development at Pearson. Mike played a lead role in Spotlight's sale to Pearson in 2021.
Founding Partner and Board Member
Chris' research efforts have focused at both the practice and the policy level. He has explored topics as diverse as various teacher and school archetypes (and how they would be uniquely supported) to the development of overarching explanatory hypotheses for the differential education performance of nations. His research has led him to deep explorations of the learning sciences, neuroscience, complexity science, and network science.
Principal District Expert
Tania Sterling brings 30+ years of proven K12 educational leadership experience to the team. As a respected educator, school administrator, and system and staff development Supervisory Officer, Tania is dedicated to transforming student learning experiences, improving educator practice, and driving meaningful change in education. Following her doctorate in 2012, Tania became the VP of Efficacy for Pearson Canada, working alongside K12 district, higher education and government stakeholders to measure the impact of emerging technologies on student learning. She is thrilled to consult with district leaders to ensure that every learner thrives in a dynamic, inclusive environment that engages and prepares them for an exciting and prosperous future.
Founding Partner and Board Member
Gary Mainor holds an M.B.A. from the University of Iowa and a B.A with honors from Macalester College. His robust background encompasses Publishing, Educational Technology, K–12, Academic Publishing, E-Learning and more. He has led several businesses in his career, managed successful mergers and acquisitions, and participated in successful startups, one which grew significantly and was sold to an international firm. Gary contributes valuable insights to the industry as a thought leader and mentor. He has long been sought out for advice on difficult issues and strategic direction in education. He particularly enjoys his continued involvement in assisting students with entrepreneurial ambitions.
Treasurer
Ginnetho is a recent graduate from Macalester College with extensive experience in finance. He has expertise in financial analysis, data visualization, market research, and improving supply chain efficiency for SME partners. Currently, Ginnetho is a Financial Analyst at Thomson Reuters, where he leverages his financial analytical capabilities to support corporate financial decisions and provide valuable insights to clients. Notably, Ginnetho comes from a family of educators. He and his family are passionate about improving education outcomes.